Additionally we extended the Marketing Mix from 4Ps to 8Ps. Use this “Ultimate 4Ps of the Marketing Mix Guide!” It’s your cheat sheet to get up-to-speed on this core marketing theory.Įven better, we updated the 4Ps concepts to meet today’s evolving marketing challenges. Promotion includes branding, content marketing, advertising, search, influencer relations, social media, PR, voice and sales./li>.Place includes distribution channels, platforms, websites and other online presences, physical locations, inventory, and delivery.Price includes list price, marked price, discounts, shipping costs and competitors’ prices.Product includes options, quality, design, features, packaging and other related services.Signup NOW to get Actionable Marketing updates on your favorite device.
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